Consumer Online reviews

Who Cares About Reviews? You Should!

The BrightLocal Local Consumer Review Survey for 2016 is out and the results are stunning. A good review is extremely valuable for your business. You must work to have a positive online reputation if you expect to get new customers. Here are a few of the key ‘takeaways’. 

Key ‘Takeaways’ From Online Review Survey Research

  • 84% of people trust online reviews as much as a personal recommendation
  • 7 out of 10 consumers will leave a review for a business if they’re asked to
  • 90% of consumers read less than 10 reviews before forming an opinion about a business
  • 54% of people will visit the website after reading positive reviews
  • 73% of consumers think that reviews older than 3 months are no longer relevant
  • 74% of consumers say that positive reviews make them trust a local business more
  • 58% of consumers say that the star rating of a business is most important

Read the full story on the BrightLocal website.

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