2018 Woodstock Digital Marketing Meetup
Tuesday, December 11, 2018
1 p.m. – 2:00 p.m. sharp. Plus time for Q&A.
The Circuit - A collaborative space between the Cherokee Office of Economic Development, Chattahoochee Technical College and the Woodstock office of Economic Development.
One Innovation Way
Woodstock, Georgia 30188
Whenever customers decide to make a purchase, they spend time researching online reviews. In fact, 84% of people trust online reviews as much as a personal recommendation for a buying decision, and its impact is increasing.
Welcome to the new era of marketing and service in which your brand is defined by those who experience it! It’s the new frontier of word-of-mouth marketing as consumers broadcast opinions far and wide at the touch of a button.
But, how do you actively get online reviews and use them effectively to promote your online presence?
This session explores how to obtain and maximize online customer reviews for your business or organization. Session topics include:
- How to Get Reviews
- Where Do They Go on the Internet
- How to Use Them Successfully
- How to Get Reviews Appearing in the Search Results
- How to Respond to Negative Reviews
- What’s the Future of Online Reviews
Essential Ranking Signals
In addition to the human component, reviews play online, customer reviews are essential ranking signals for Local SEO. Reviews from clients and customers are the number one way of promoting trust and confidence in your business. Reviews matter, especially when it comes to beating out the competition and attracting more customers to your front door whether it’s online or a brick and mortar location.
Who Should Attend?
This session is targeted to owners of businesses and website managers who need to manage the online reputation of a business.
The Purpose of the Digital Marketing Meetup is to provide a platform to educate, inform and demonstrate the latest digital marketing techniques and solutions to cultivate customers and increase revenue.
This Meetup is for anyone who runs or leads a business or organization and wants to achieve marketing success in the shortest time possible. Audiences include startups, executives, entrepreneurs, intrapreneurs, non-profits, education, brand and marketing managers, and government.
We will cover topics including web design, SEO, social media, content strategy, new media, website reviews, search, Google AdWords, social media ads, Google Analytics, marketing automation, sales funnel, and more.
Presented by Barry Zuber - Egeland Wood & Zuber, Inc.
In partnership with Fresh Start Cherokee and The Circuit, led by Barry Zuber, VP of Egeland, Wood, and Zuber, Inc.
Barry Zuber – Egeland Wood & Zuber, Inc.
Barry has spent two decades helping businesses successfully sell their products and services online via Web marketing, search engine optimization (SEO) and pay-per-click advertising (PPC). He heads up all Organic SEO and Local SEO strategies to get client Web sites ranking in Google with excellent click-through-rates (CTR) to internal pages. He is also adept at utilizing Google Analytics and Google Search Console to achieve better online marketing results. Barry takes pride in delivering measurable return-on-investment for clients.
Elizabeth Wood – Egeland Wood & Zuber, Inc.
Elizabeth has been a speaker at international computer shows and consulted with Fortune 500 companies on using technology for sales and marketing. Today she’s focused on utilizing best-of-breed software tools and strategies to help companies achieve their sales goals and business growth. Her expertise includes: photography, digital image editing, website design, video creation and direct mail integration using Gravity Forms and MailChimp solutions. When she is not on her computers, she is riding her Thoroughbreds.