Followers on your social media do not want to see garbage posts clogging up their social media feeds. They are looking for information from your company that is useful to them. A post that says, "Thank Goodness Its Friday" is a waste of everyone's time. When you post a tip that gets an important message out, your followers will share that with their friends. Here is an example of a post by Bits & Bytes Farm about safety and the importance of wearing the proper footwear around horses. Within 26 hours this post went viral reaching over 101,000 people. It was shared 364 times in just over a day. This kind of post has 'legs' and will continue being shared for years and years because the topic is on point. Think about your message and make it valuable information for your followers on social media.