Egeland Wood & Zuber, Inc. has been in the advertising and marketing business since 1984. It was started as a full service advertising agency in 1977 by it's president Elizabeth Wood as Unicorn Advertising. Over the years the ad agency won awards for radio and TV commercials and corporate identity. It has evolved and changed with developing computer technologies.
Vice President Barry Zuber teamed up with Elizabeth Wood in 1984 and the business took on a new direction and a new name. Desktop publishing was in its infancy and Egeland Wood & Zuber, Inc. was one of the first ad agencies to design and produce ads and brochures using desktop computers. Being a leader in this new technology brought a new service to the business - consulting and training other ad agencies to teach them how to use the computers to produce professional quality advertising and marketing materials.
As the technologies evolved, Egeland Wood & Zuber, Inc. was on the "bleeding edge" of technology. Developing multimedia capabilities on computers led the firm to develop presentations with video, sound, and photos for their expanding base of technology-related customers including; IBM, Corel Corporation, Adobe, and AltSys.
During the late 80's and the 90's, Elizabeth became a featured technology speaker at major computer and graphics trade shows where she shared her knowledge of the technology with others struggling to figure out all the new software and capabilities. She has an extensive resume of conference topics ranging from desktop publishing, multimedia to Web design.
Digital Marketing, Website Design & Security, Search Engine Optimization, Social Media Management and PowerPoint custom training are now the focus of Egeland Wood & Zuber, Inc. Sharing how to use the technology has always been a passion of EWZ founders. Teaching small and medium-sized companies to use the technology to grow their business cost-effectively while taking charge of their public image is the current direction of the firm.
Elizabeth Wood forms Unicorn Advertising - an ad agency specializing in broadcast media and print advertising
Unicorn Advertising becomes Egeland Wood & Zuber, Inc. with the addition of Barry Zuber as VP and becomes a full-service advertising agency specializing in the computer industry. Clients included: IBM, Corel Software, Adobe Software, AltSys and BRS.
Elizabeth Wood elected to the Rules Committee for the White House Conference on Small Business. Helping small and medium businesses has always been a focus of Egeland Wood & Zuber, Inc.
Egeland Wood & Zuber, Inc. is tapped by IBM to set up the internal advertising and marketing department of the Atlanta Committee for the Olympic Games (ACOG). Egeland Wood & Zuber opened an office in Atlanta to service IBM's multimedia division and ACOG.
Speaking at major conferences on how to use traditional multimedia on the Internet. This was at the very start of businesses beginning to get on the Internet and use it to promote their businesses. Egeland Wood & Zuber has been a pioneer in bringing businesses online and utilizing technology to drive sales.
Late 1990's Early 2000's
Our focus shifted to website design, digital video and training corporations on PowerPoint.
Egeland Wood & Zuber's owners are also the owners of Bits & Bytes Farm. The Mission of Bits & Bytes Farm is to promote the Thoroughbred racehorse as a sport horse. We assist sellers (of Thoroughbred racehorses for sale) to find buyers who have the ability to transition these horses to new careers. The Bits & Bytes Farm website became the sandbox to test the newest technology and apply it to real-world sales.