What are the key differences between Google Ads versus Facebook Ads, and what does each bring to the table.
We’ll answer questions such as:
• Which one is best for you?
• What’s the investment?
• How do I get started?
Is 2019 the year of podcasting? Consider this: Podcasts are growing – with over 660,000 shows currently online. More than 32% of Americans are actively listening to podcasts, Spotify bought Gimlet Media (a podcast production company) for a reported $230 million. Add to that the number of celebrities, newsmakers and product/service experts who are starting their own podcast and you might be wondering, “Is it time for me/us to start a podcast?”
LinkedIn is one of the most under-utilized social media networks for local business. Currently, there are over 700 million users. Given the right knowledge, LinkedIn can be a powerful tool to help you find, connect and sell to qualified customers.
This session will demonstrate the basics and best practices to get maximum results whether you sell B2B or B2C.
Websites have a limited lifetime. Learn the average lifespan of a website. This session is targeted to every business that has not looked at their website with fresh eyes in a while or who have not updated their website recently. Learn the importance of keeping your website fresh and focused to rank higher in search engines and project an accurate reflection of your business to the public.
Your digital life leaves a trail of insecure logins, passwords, payment information, and tons of other sensitive personal data on the Internet that can be mined by hackers and cybercriminals. It’s a fact of our digital life and it’s not going away any time soon.
But how are we supposed to create long complex, non-dictionary passwords and change them frequently for every Website we use?
Whenever customers decide to make a purchase, they spend time researching online reviews. In fact, 84% of people trust online reviews as much as a personal recommendation for a buying decision, and its impact is increasing. Learn how to actively get online reviews and use them effectively to promote your online presence.
Google Analytics is a powerful tool to help Webmasters understand their audience by understanding their Website’s traffic. Whether you own an online store or an informative blog, Google Analytics provides valuable insights to make sure site visitors find what they are looking for. Learn what tools are available in Google Analytics.
Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Super pages, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies. This session will explain the on-site and off-site factors to position your business on search engines and other digital marketing platforms so you get found by potential customers.