Google Analytics is a powerful tool to help Webmasters understand their audience by understanding their Website’s traffic. Whether you own an online store or an informative blog, Google Analytics provides valuable insights to make sure site visitors find what they are looking for. Learn what tools are available in Google Analytics.
Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Super pages, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies. This session will explain the on-site and off-site factors to position your business on search engines and other digital marketing platforms so you get found by potential customers.